How to Grow Your Client Base & Sell Your Product or Service
It doesn't matter how good your product or service is, if you can't get it in front of the people who will buy it then you will never be a millionaire, here is a checklist of things you should do to ensure you get the coverage you deserve.
1 – Use email marketing - Loyal customers will be interested in seeing your latest products or news. Use email marketing to keep them up to date. Use the marketing to also offer them exclusive deals as this will give them a reason to want to receive your updates.
2 – Create an affiliates scheme - Affiliates are useful because they do all the hard marketing for you for a small commission also its a great way of expanding your operations without any financial risk
3 – Work with bloggers – Bloggers and vloggers are big influences. Use them to promote your products, you could also ask bloggers and Vloggers to produce yours in exchange for freebies, also write a blog yourself its important to gain a reputation as an expert in your field.
4 – Tell the press - Marketing a product particularly a new innovative product should start with a well written press release to get the word out, a great way of doing this is creating a campaign or charity give away to help get the product awareness up.
5 – Embrace social media shops - Twitter buy buttons, Facebook shops, etc are a good was to maximize conversions from your social media pages, this is I believe the best form of mass marketing to increase product awareness and of course its free to use, look at the age group of your clients and select the right social media to target them for a for example 25-30yr Facebook is very effective however for the over 50's Linked in is a much better social media to use
6 – Reward Referrals - Satisfied customers are happy customers, and happy customers will recommend your product/brand to others, also its good to give rewards to clients that are unexpected as people will always talk about pleasant supprises
7 – Reward loyalty - Ensure you reward customers who come back to you again and again. Offer loyal customers special offers/discount or maybe establish something to help them in business, I set up a number of free directory's which are free to register on, but my clients get a free priority listing for the entire time they use us
8 – Blog - Blogging is a great way to show off your products/brands/company’s personality and a great way to show off your best products, also look at synergy between other bloggers, find businesses that compliment yours and this will increase your effectiveness and also reduce your work input requirement
9 – Use images - A picture paints a thousand words..... Customers love visuals when purchasing a product. Use high quality images to show off your product to its full potential also images are important to promote on some social media's for example Pinterest & instogram
10 – Use videos - Having a video on your landing page can increase conversions by up to 80% also when you use search engines like google they will automatically search youtube swell as the web this means it can be used to improve your page ranking.
11 – Create guides - Guides are a great resource of your customers whilst carefully guiding them towards your products and remember all guides can be published as books on for example Apple I Books.
12 – Run competitions - Everyone loves freebies, so why not run a competition to generate hype around your products ensure that you run the promotion for a good amount of time, for example instead of selecting 5 people to win, select 1 winner a month for five months to maximise the effectiveness of the competition.
13 – Social media is about timing - Facebook and twitter are excellent platform for advertising but can be maximised by working them at the right time:
Facebook - 12-3pm (Monday-Friday) 1-2pm (Weekends)
Twitter - 2-3pm (Monday-Friday) 12-3pm (Weekends)
Linked In - 12-1pm & 5-6pm (Monday-Friday)
Instagram - 12pm-1pm (Monday- Friday) Various (Weekends)
14 – Make sharing easy - Social media shares are important for marketing, make it easy for people to share product information, also thank people who share and forward as this increases the customer service and builds relationships
15 – Affordable shipping - Make shipping affordable to your customers, a high postage rate can put people off buying your product, remember in todays world any business can be run on the web with no rent or office costs, it also opens up Global Markets.
1 – Use email marketing - Loyal customers will be interested in seeing your latest products or news. Use email marketing to keep them up to date. Use the marketing to also offer them exclusive deals as this will give them a reason to want to receive your updates.
2 – Create an affiliates scheme - Affiliates are useful because they do all the hard marketing for you for a small commission also its a great way of expanding your operations without any financial risk
3 – Work with bloggers – Bloggers and vloggers are big influences. Use them to promote your products, you could also ask bloggers and Vloggers to produce yours in exchange for freebies, also write a blog yourself its important to gain a reputation as an expert in your field.
4 – Tell the press - Marketing a product particularly a new innovative product should start with a well written press release to get the word out, a great way of doing this is creating a campaign or charity give away to help get the product awareness up.
5 – Embrace social media shops - Twitter buy buttons, Facebook shops, etc are a good was to maximize conversions from your social media pages, this is I believe the best form of mass marketing to increase product awareness and of course its free to use, look at the age group of your clients and select the right social media to target them for a for example 25-30yr Facebook is very effective however for the over 50's Linked in is a much better social media to use
6 – Reward Referrals - Satisfied customers are happy customers, and happy customers will recommend your product/brand to others, also its good to give rewards to clients that are unexpected as people will always talk about pleasant supprises
7 – Reward loyalty - Ensure you reward customers who come back to you again and again. Offer loyal customers special offers/discount or maybe establish something to help them in business, I set up a number of free directory's which are free to register on, but my clients get a free priority listing for the entire time they use us
8 – Blog - Blogging is a great way to show off your products/brands/company’s personality and a great way to show off your best products, also look at synergy between other bloggers, find businesses that compliment yours and this will increase your effectiveness and also reduce your work input requirement
9 – Use images - A picture paints a thousand words..... Customers love visuals when purchasing a product. Use high quality images to show off your product to its full potential also images are important to promote on some social media's for example Pinterest & instogram
10 – Use videos - Having a video on your landing page can increase conversions by up to 80% also when you use search engines like google they will automatically search youtube swell as the web this means it can be used to improve your page ranking.
11 – Create guides - Guides are a great resource of your customers whilst carefully guiding them towards your products and remember all guides can be published as books on for example Apple I Books.
12 – Run competitions - Everyone loves freebies, so why not run a competition to generate hype around your products ensure that you run the promotion for a good amount of time, for example instead of selecting 5 people to win, select 1 winner a month for five months to maximise the effectiveness of the competition.
13 – Social media is about timing - Facebook and twitter are excellent platform for advertising but can be maximised by working them at the right time:
Facebook - 12-3pm (Monday-Friday) 1-2pm (Weekends)
Twitter - 2-3pm (Monday-Friday) 12-3pm (Weekends)
Linked In - 12-1pm & 5-6pm (Monday-Friday)
Instagram - 12pm-1pm (Monday- Friday) Various (Weekends)
14 – Make sharing easy - Social media shares are important for marketing, make it easy for people to share product information, also thank people who share and forward as this increases the customer service and builds relationships
15 – Affordable shipping - Make shipping affordable to your customers, a high postage rate can put people off buying your product, remember in todays world any business can be run on the web with no rent or office costs, it also opens up Global Markets.
