CRAIG WILLETTS ISO & BUSINESS CONSULTANT
  • Meet Craig Willetts
    • Change The Game
    • Give Back
    • Go Paperless With ISO
  • Business Articles
    • New Business Tips >
      • Cybersecurity Basics for SMEs
      • From Startup to Scale-Up
      • Train Your Brain
      • Organise Your Workspace
      • Colour use in Business
      • Writing a Business Plan
      • Setting KPI's
      • Website Building Instructions
    • Business Development >
      • Building Strategic Partnerships
      • Social Media Essentials
      • Strategic Growth Planning
      • SEO Tips
      • Sell your product or service
    • General Business Tips >
      • How to price your services
      • IR35 Rules Explained
      • Meeting Tips
      • GDPR changes 2026
      • Health & Safety Law Updates
      • Making Tax Digital (MTD):
      • Problem Solving
      • Ensure Compliance
      • Health & Safety Tips
      • Cost-Effective Technology Solutions
      • Anti-Money Laundering Regulations
      • Customer Service Sector
      • Prevent burnout in your team
  • Sector specific articles
    • Security Sector
    • Construction Sector
    • Cleaning & FM Sector
    • Manufacturing Sector
    • Training Sector
    • Warehouse Sector
    • Project Management Sector
    • Healthcare Sector: Navigating CQC Compliance
  • Understanding People
    • How to Tell If Your Team Is Using AI
    • Onboarding New Employees: First 90 Days Checklist
    • Be A Great Employee
    • Understand Customers
    • Talent Management
    • How To Get The Most From Your Team
    • Stress at Work
    • Managing Remote and Hybrid Teams Effectively
    • Made it Mindset
  • ISO Standards Tips
    • Top 20 ISO Standards
    • ISO 9001 Quality Management
    • ISO 14001 Environmental Management
    • ISO 45001 Tips
    • ISO 45003 Tips
    • ISO 31000 Tips
    • ISO 22301 Tips
    • ISO 27001 Tips
    • ISO 42001 Tips
    • ISO 17025 Tips
    • ISO 13485 Tips
    • ISO 18788 Tips
    • ISO 28000 Tips
    • ISO 28007 Tips
    • ISO 50001 Tips
    • ISO 17021 Tips
    • ISO 10015 Tips
    • ISO 37001 Anti-Bribery Management
    • ISO 22000: Food Safety Management
    • ISO 37301: Compliance Management
    • ISO 27701: Privacy Information Management That Goes Beyond GDPR Paperwork
    • ISO 20000 Tips: IT Service Management Made Simple.
    • Internal audits in plain English
    • Corrective Actions that work
    • Management Review Meeting

What To Do & What To Avoid In Business

I have worked at management level for many years before I moved into Business Consultancy and during my time I have seen many businesses thrive due to greet management and also crumble due to poor management, I've created this brief checklist that will help any business grow and reduce the chance of failure, some of the points are quite simple but critical to survive in todays market place, I hope you enjoy reading the article and let me know your views or any tips you have for business owners in the comments sections.

Top 15 mistakes startups should avoid
1. Skimping – OR – over thinking your business plan.
2. Trying to do a start up alone – OR – having too many co-founders.
3. Trying to force a business that isn’t working – OR – failing to spend enough time researching the business idea.
4. Lacking focus and identity.
5. Being rigid about your idea – OR – Lacking an exit strategy.
6. Underestimating financial requirements and timing.
7. Not asking for help.
8. Spending too much time on product development, not enough on sales.
9. Failing to recognise the gap between sales and profit.
10. Settling for ‘good enough’ instead of pushing towards ideal.
11. Seeking confirmation of your actions rather than seeking the truth.
12. Entering a market with no distribution partner.
13. Trusting experts, rather than your gut.
14. Hiring for convenience rather than skill requirements.
15. Not maintaining relationships.

50 ways to get a great reputation in business
1. Make a good first impression
2. Be consistent
3. Listen to your customers
4. Design a great logo
5. Represent your business with a brand
6. Always be reliable
7. Establish strong values
8. Be transparent
9. Use a strapline
10. Print your logo everywhere
11. Highlight the benefits of your business
12. Establish trust
13. Convey a clear message
14. Display your brands colours
15. Become an authority in the field
16. Have a long term vision
17. Stand out from competitors
18. Educate employees about your brand
19. Grow your brand with your business
20. Define your goals
21. Create a great pitch
22. Be flexible
23. Repeat your message again and again
24. Give great customer service
25. Display your back story
26. Exceed expectations
27. Offer value for money
28. Stay in the forefront
29. Be instantly recognisable
30. Make regular contact with customers
31. Be consistent with photos
32. Know your target market
33. Use social media
34. Provide a rounded experience
35. Create a professional website
36. Create relationships with other brands
37. Give out stuff for free
38. Combine marketing strategies
39. Network with peers
40. Get feedback
41. Start a company blog
42. Show off
43. Attend local events
44. Sponsor an event or charity
45. Gain reputation
46. Continue to learn
47. Be professional online
48. Promote your achievements
49. Engage local as well as national customers
50. Be brilliant
​
If you enjoyed reading this article and thanks for taking the time to read the checklist




Picture

If you need any advice or have any questions, then please get in touch - [email protected]

Don't forget to share this blog to help others with get great free advice

Picture
  • Meet Craig Willetts
    • Change The Game
    • Give Back
    • Go Paperless With ISO
  • Business Articles
    • New Business Tips >
      • Cybersecurity Basics for SMEs
      • From Startup to Scale-Up
      • Train Your Brain
      • Organise Your Workspace
      • Colour use in Business
      • Writing a Business Plan
      • Setting KPI's
      • Website Building Instructions
    • Business Development >
      • Building Strategic Partnerships
      • Social Media Essentials
      • Strategic Growth Planning
      • SEO Tips
      • Sell your product or service
    • General Business Tips >
      • How to price your services
      • IR35 Rules Explained
      • Meeting Tips
      • GDPR changes 2026
      • Health & Safety Law Updates
      • Making Tax Digital (MTD):
      • Problem Solving
      • Ensure Compliance
      • Health & Safety Tips
      • Cost-Effective Technology Solutions
      • Anti-Money Laundering Regulations
      • Customer Service Sector
      • Prevent burnout in your team
  • Sector specific articles
    • Security Sector
    • Construction Sector
    • Cleaning & FM Sector
    • Manufacturing Sector
    • Training Sector
    • Warehouse Sector
    • Project Management Sector
    • Healthcare Sector: Navigating CQC Compliance
  • Understanding People
    • How to Tell If Your Team Is Using AI
    • Onboarding New Employees: First 90 Days Checklist
    • Be A Great Employee
    • Understand Customers
    • Talent Management
    • How To Get The Most From Your Team
    • Stress at Work
    • Managing Remote and Hybrid Teams Effectively
    • Made it Mindset
  • ISO Standards Tips
    • Top 20 ISO Standards
    • ISO 9001 Quality Management
    • ISO 14001 Environmental Management
    • ISO 45001 Tips
    • ISO 45003 Tips
    • ISO 31000 Tips
    • ISO 22301 Tips
    • ISO 27001 Tips
    • ISO 42001 Tips
    • ISO 17025 Tips
    • ISO 13485 Tips
    • ISO 18788 Tips
    • ISO 28000 Tips
    • ISO 28007 Tips
    • ISO 50001 Tips
    • ISO 17021 Tips
    • ISO 10015 Tips
    • ISO 37001 Anti-Bribery Management
    • ISO 22000: Food Safety Management
    • ISO 37301: Compliance Management
    • ISO 27701: Privacy Information Management That Goes Beyond GDPR Paperwork
    • ISO 20000 Tips: IT Service Management Made Simple.
    • Internal audits in plain English
    • Corrective Actions that work
    • Management Review Meeting