Step 1 – The Set up
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Social Media Profiles
Thoroughly fill out the profiles of your social medias. Include:
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Contacts
Search for likeminded people to connect with
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Building relationships
Build a good group of connections by
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Step 2 - Strategie
Create Quality Content
Share via your social networking accounts
Continually find groups, pages, blogs and shares the best and most relevant content from well-respected blogs in your area
- Use snappy headlines
- Compelling images that relate to the content
- Short paragraphs – keep the reader interested
- Call to action – make it easy for people to contact you
Share via your social networking accounts
- Make content easy to share – include the easy to share buttons for instance the share button on Facebook, the G+ button on google plus, the Retweet button on twitter
- Ask questions – ask questions that your readers will participate in
- Spark Discussions – discuss relevant topics on your social media pages.
Continually find groups, pages, blogs and shares the best and most relevant content from well-respected blogs in your area
- Google Alerts
- Social Mention
- Subscribe to blogs
- Tag blogger in posts
- Comment on posts when sharing
Step 3 – Schedule
Choose how often you post on/to each social media
Share more than you promote
Periodically post a call to action/contact us
- Use scheduling programs like Hootsuite – allowing you to keep regular schedule posts so you don’t miss the allocated time.
- Schedule posts in advance – this allows your readers to know when you will be posting and to better engage your reader during the workweek.
Share more than you promote
- Share content from the blogs/group you follow – share others content as well as your own content
- 10:1 ratio on promotion posts – for every ten posts your share make one promotional post
Periodically post a call to action/contact us
- On occasion link your post/article to your social media’s landing page to convert your followers into customers.
Different Social Media Platforms
Facebook
A ubiquitous, global social network used by over 128 billion users to share photographs, videos, links and instant message
Pros – Most likely network to contain the largest number of your connections/friends. Includes most of the features its competitors that can all be found in place.
Cons – Everyone use it, including people you know. Because of this it lacks and exclusive appeal. Flooded with brands and advertisements.
Twitter
271 million active users post links, images, and 6 second videos in 140 characters or less.
Pros – Instant news source and easy access to public icons.
Cons – High volume of content at a fast pace. Word limit on posts
Instagram
Primarily a mobile app that over 200 million users share images and short videos
Pros – scroll with ease without being bombarded with text, eye catching photographs and useful infographs.
Cons – less one to one engagement than other social medias
Pinterest
70 million users, 8-% of them are women use online collaging to share inspiration and bookmarking links
Pros – Great for creating online boards to find ideas around many topics
Cons – hardly any social interactions with others. Topics tends to revolve around certain categories for instance weddings.
Google Plus
Created to complete with Facebook, Google Plus has 300 million users and most of them do not even know they are on it.
Pros – Circles are a great feature as well as communities and video hangouts.
Cons – very quiet network and difficult to figure out compared to other networks
LinkedIn
Used by 300 million users to share their experiences and resumes amongst other business professionals
Pros – used to share experiences and resumes amongst other business professionals
Cons – business/career based. Some of the best features are limited to the paid subscriptions.
Snapchat
Mobile app for sharing pictures between friends, snapchat is rapidly growing
Pros – young and hip, doesn’t store images automatically so doesn’t use memory on devices.
Cons – privacy concerns, spamming issues and limited functionality.
A ubiquitous, global social network used by over 128 billion users to share photographs, videos, links and instant message
Pros – Most likely network to contain the largest number of your connections/friends. Includes most of the features its competitors that can all be found in place.
Cons – Everyone use it, including people you know. Because of this it lacks and exclusive appeal. Flooded with brands and advertisements.
271 million active users post links, images, and 6 second videos in 140 characters or less.
Pros – Instant news source and easy access to public icons.
Cons – High volume of content at a fast pace. Word limit on posts
Primarily a mobile app that over 200 million users share images and short videos
Pros – scroll with ease without being bombarded with text, eye catching photographs and useful infographs.
Cons – less one to one engagement than other social medias
70 million users, 8-% of them are women use online collaging to share inspiration and bookmarking links
Pros – Great for creating online boards to find ideas around many topics
Cons – hardly any social interactions with others. Topics tends to revolve around certain categories for instance weddings.
Google Plus
Created to complete with Facebook, Google Plus has 300 million users and most of them do not even know they are on it.
Pros – Circles are a great feature as well as communities and video hangouts.
Cons – very quiet network and difficult to figure out compared to other networks
Used by 300 million users to share their experiences and resumes amongst other business professionals
Pros – used to share experiences and resumes amongst other business professionals
Cons – business/career based. Some of the best features are limited to the paid subscriptions.
Snapchat
Mobile app for sharing pictures between friends, snapchat is rapidly growing
Pros – young and hip, doesn’t store images automatically so doesn’t use memory on devices.
Cons – privacy concerns, spamming issues and limited functionality.
